Turning tradition into a modern brand

Popo’s Tea is a ready-to-drink Chinese herbal tea that brings traditional remedies into a modern, on-the-go experience.

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About the project

The purpose of this product is to make traditional Chinese herbal tea accessible and convenient for modern consumers.

Traditionally, herbal tea requires knowledge of ingredients, preparation time, and brewing methods, which can feel intimidating or time-consuming. This bottled version offers an already pre-made tea that is easy to grab and drink. The product functions to help consumers upkeep their health and wellness.

My Role: Research, develop visual language, branding, and prototypes along with animated commercial.

The Process

Understanding the audience

To create Popo's Tea we needed to understand who our audience was, their needs and goals.